EXPLAINING FLOORPLANS & SITE PLANS
The Advantages of Floorplans
The provision of floorplans in marketing material offers many advantages to the sales agent, vendor and potential buyer; the primary advantage being engagement of the potential buyer.
Floorplans allow buyers to visualize themselves living in and using the space. Providing a floorplan allows buyers to actually feel the home as they walk through, rather than focusing on remembering which room was where, how the living room opened to the alfresco area, or whether every bedroom had a wardrobe. For international buyers, providing a floorplan means the agent doesn't have to take them on a half-hour FaceTime tour to highlight the flow of the house!
Floorplans are transparent - you can't hide a poor layout or lack of storage once buyers physically walk through the door. But you can show them on a floorplan how they might be able to change the space with the help of a builder or architect by busting out some walls or adding a little shelving.
At opens, providing the floorplan on hard copy marketing material encourages the buyer to "revisit the house" once they have left - it keeps the property front of mind long after they have gone.
For families, seeing how they can use and grow in the space is paramount. Whether they want to keep young children in bedrooms close to their own, or have teenagers they want on a separate level, providing a floorplan gives families more freedom in visualising themselves living in the property.
For commercial buildings, floorpans and site plans allow buyers to visualise how they would set out the space, giving them an understanding of the building layout and aspect as well as identifying important elements such as access points, parking and amenities.
Floorplans offer another level of engagement, and are a fundamental component of every real estate campaign.
